{"id":944,"date":"2009-04-06T21:33:22","date_gmt":"2009-04-06T13:33:22","guid":{"rendered":"http:\/\/www.wopushelp.com\/?p=944"},"modified":"2009-04-06T21:33:22","modified_gmt":"2009-04-06T13:33:22","slug":"%e7%bd%91%e7%bb%9c%e5%b9%bf%e5%91%8a%e5%88%86%e7%b1%bb%e7%9f%a5%e8%af%86%e5%9f%ba%e7%a1%80%ef%bc%9a%e5%b9%bf%e5%91%8a%e5%bd%a2%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/wopus.org\/?p=944","title":{"rendered":"\u7f51\u7edc\u5e7f\u544a\u5206\u7c7b\u77e5\u8bc6\u57fa\u7840\uff1a\u5e7f\u544a\u5f62\u5f0f"},"content":{"rendered":"

\u4e00\u4e2a\u7f51\u7edc\u5a92\u4f53\uff08\u7f51\u7ad9\uff09\u4f1a\u5305\u542b\u6709\u6570\u5341\u4e2a\u751a\u81f3\u6210\u5343\u4e0a\u4e07\u4e2a\u9875\u9762\uff0c\u7ad9\u70b9\u4e3a\u83b7\u5f97\u751f\u5b58\uff0c\u4e00\u822c\u90fd\u9700\u8981\u5728\u7ad9\u70b9\u6295\u653e\u7f51\u7edc\u5e7f\u544a\u3002\u7f51\u7edc\u5e7f\u544a\u6240\u6295\u653e\u7684\u4f4d\u7f6e\u548c\u4ef7\u683c\u5c31\u7275\u6d89\u5230\u7279\u5b9a\u7684\u9875\u9762\u4ee5\u53ca\u6d4f\u89c8\u4eba\u6570\u7684\u591a\u5be1\u3002\u8fd9\u597d\u6bd4\u5e73\u9762\u5a92\u4f53\uff08\u5982\u62a5\u7eb8\uff09\u7684\u201c\u7248\u4f4d\u201d\u3001\u201c\u53d1\u884c\u91cf\u201d\uff0c\u6216\u8005\u7535\u6ce2\u5a92\u4f53\uff08\u5982\u7535\u89c6\uff09\u7684\u201c\u65f6\u6bb5\u201d\u3001\u201c\u6536\u89c6\u7387\u201d\u7684\u6982\u5ff5\u3002<\/p>\n

\u4ec0\u4e48\u662fCPL\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPL\uff08Cost Per Leads\uff09\uff1a\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u591a\u5c11\u6765\u6536\u8d39\uff1b<\/p>\n

\u5373\u6bcf\u6b21\u901a\u8fc7\u7279\u5b9a\u94fe\u63a5\uff0c\u6ce8\u518c\u6210\u529f\u540e\u4ed8\u8d39\u7684\u4e00\u4e2a\u5e38\u89c1\u5e7f\u544a\u6a21\u5f0f\u3002\u8fd9\u662f\u6211\u4eec\u901a\u5e38\u79f0\u8c13\u7684\u5f15\u5bfc\u6ce8\u518c\uff0c\u6bd4\u5982\u201c\u4e9a\u6d32\u4ea4\u53cb\u201d<\/p>\n

\u4ec0\u4e48\u662fCPC\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPC\uff08Cost Per Click\uff1bCost Per Thousand Click-Through\uff09 \u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528\u3002<\/p>\n

\u4ee5\u6bcf\u70b9\u51fb\u4e00\u6b21\u8ba1\u8d39\u3002\u8fd9\u6837\u7684\u65b9\u6cd5\u52a0\u4e0a\u70b9\u51fb\u7387\u9650\u5236\u53ef\u4ee5\u52a0\u5f3a\u4f5c\u5f0a\u7684\u96be\u5ea6\uff0c\u800c\u4e14\u662f\u5ba3\u4f20\u7f51\u7ad9\u7ad9\u70b9\u7684\u6700\u4f18\u65b9\u5f0f\u3002<\/p>\n

\u4f46\u662f\uff0c\u6b64\u7c7b\u65b9\u6cd5\u5c31\u6709\u4e0d\u5c11\u7ecf\u8425\u5e7f\u544a\u7684\u7f51\u7ad9\u89c9\u5f97\u4e0d\u516c\u5e73\uff0c\u6bd4\u5982\uff0c\u867d\u7136\u6d4f\u89c8\u8005\u6ca1\u6709\u70b9\u51fb\uff0c\u4f46\u662f\u4ed6\u5df2\u7ecf\u770b\u5230\u4e86\u5e7f\u544a\uff0c\u5bf9\u4e8e\u8fd9\u4e9b\u770b\u5230\u5e7f\u544a\u5374\u6ca1\u6709\u70b9\u51fb\u7684\u6d41\u91cf\u6765\u8bf4\uff0c\u7f51\u7ad9\u6210\u4e86\u767d\u5fd9\u6d3b\u3002\u6709\u5f88\u591a\u7f51\u7ad9\u4e0d\u613f\u610f\u505a\u8fd9\u6837\u7684\u5e7f\u544a\uff0c\u636e\u8bf4\uff0c\u662f\u56e0\u4e3a\u4f20\u7edf\u5a92\u4f53\u4ece\u6765\u90fd\u6ca1\u6709\u8fd9\u6837\u5e72\u8fc7\u3002<\/p>\n

\u76ee\u524dGoogle Adsense\u5c31\u91c7\u7528\u6b64\u65b9\u5f0f\u3002<\/p>\n

\u4ec0\u4e48\u662fCPM\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPM\uff08Cost Per Mille\uff0c\u6216\u8005Cost Per Thousand\uff1bCost Per Impressions\uff09 \u6bcf\u5343\u6b21\u5370\u8c61\u8d39\u7528\u3002\u5e7f\u544a\u6761\u6bcf\u663e\u793a1000\u6b21\uff08\u5370\u8c61\uff09\u7684\u8d39\u7528\u3002<\/p>\n

\u7f51\u4e0a\u5e7f\u544a\u6536\u8d39\u6700\u79d1\u5b66\u7684\u529e\u6cd5\u662f\u6309\u7167\u6709\u591a\u5c11\u4eba\u770b\u5230\u4f60\u7684\u5e7f\u544a\u6765\u6536\u8d39\u3002\u6309\u8bbf\u95ee\u4eba\u6b21\u6536\u8d39\u5df2\u7ecf\u6210\u4e3a\u7f51\u7edc\u5e7f\u544a\u7684\u60ef\u4f8b\u3002CPM\uff08\u5343\u4eba\u6210\u672c\uff09\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u542c\u5230\u6216\u8005\u770b\u5230\u67d0\u5e7f\u544a\u7684\u6bcf\u4e00\u4eba\u5e73\u5747\u5206\u62c5\u5230\u591a\u5c11\u5e7f\u544a\u6210\u672c\u3002\u4f20\u7edf\u5a92\u4ecb\u591a\u91c7\u7528\u8fd9\u79cd\u8ba1\u4ef7\u65b9\u5f0f\u3002\u5728\u7f51\u4e0a\u5e7f\u544a\uff0cCPM\u53d6\u51b3\u4e8e\u201c\u5370\u8c61\u201d\u5c3a\u5ea6\uff0c\u901a\u5e38\u7406\u89e3\u4e3a\u4e00\u4e2a\u4eba\u7684\u773c\u775b\u5728\u4e00\u6bb5\u56fa\u5b9a\u7684\u65f6\u95f4\u5185\u6ce8\u89c6\u4e00\u4e2a\u5e7f\u544a\u7684\u6b21\u6570\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u5e7f\u544a\u6a2a\u5e45\u7684\u5355\u4ef7\u662f1\u5143\/CPM\u7684\u8bdd\uff0c\u610f\u5473\u7740\u6bcf\u4e00\u5343\u4e2a\u4eba\u6b21\u770b\u5230\u8fd9\u4e2aBanner\u7684\u8bdd\u5c31\u65361\u5143\uff0c\u5982\u6b64\u7c7b\u63a8\uff0c10\uff0c000\u4eba\u6b21\u8bbf\u95ee\u7684\u4e3b\u9875\u5c31\u662f10\u5143\u3002<\/p>\n

\u81f3\u4e8e\u6bcfCPM\u7684\u6536\u8d39\u7a76\u7adf\u662f\u591a\u5c11\uff0c\u8981\u6839\u636e\u4ee5\u4e3b\u9875\u7684\u70ed\u95e8\u7a0b\u5ea6\uff08\u5373\u6d4f\u89c8\u4eba\u6570\uff09\u5212\u5206\u4ef7\u683c\u7b49\u7ea7\uff0c\u91c7\u53d6\u56fa\u5b9a\u8d39\u7387\u3002\u56fd\u9645\u60ef\u4f8b\u662f\u6bcfCPM\u6536\u8d39\u4ece5\u7f8e\u5143\u81f3200\u7f8e\u5143\u4e0d\u7b49\u3002<\/p>\n

\u4ec0\u4e48\u662fCPS\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPS\uff08Cost Per Sales\uff09\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u3002<\/p>\n

\u5373\u6839\u636e\u6bcf\u4e2a\u8ba2\u5355\/\u6bcf\u6b21\u4ea4\u6613\u6765\u6536\u8d39\u7684\u65b9\u5f0f\u3002\u7528\u6237\u6bcf\u6210\u529f\u8fbe\u6210\u4e00\u7b14\u4ea4\u6613\uff0c\u7f51\u7ad9\u4e3b\u53ef\u83b7\u5f97\u4f63\u91d1\u3002<\/p>\n

\u4ec0\u4e48\u662fCPA\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPA\uff08Cost Per Action\uff09 \u6bcf\u884c\u52a8\u6210\u672c<\/p>\n

CPA\u8ba1\u4ef7\u65b9\u5f0f\u662f\u6307\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295\u653e\u91cf\u3002CPA\u7684\u8ba1\u4ef7\u65b9\u5f0f\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\u6709\u4e00\u5b9a\u7684\u98ce\u9669\uff0c\u4f46\u82e5\u5e7f\u544a\u6295\u653e\u6210\u529f\uff0c\u5176\u6536\u76ca\u4e5f\u6bd4CPM\u7684\u8ba1\u4ef7\u65b9\u5f0f\u8981\u5927\u5f97\u591a\u3002\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5f53\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\uff0c\u94fe\u63a5\u5e7f\u544a\u4e3b\u7f51\u9875\u540e\uff0c\u624d\u6309\u70b9\u51fb\u6b21\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>\n

\u4ec0\u4e48\u662fCPR\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPR\uff08Cost Per Response\uff09 \u6bcf\u56de\u5e94\u6210\u672c<\/p>\n

\u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\u3001\u76f4\u63a5\u4e92\u52a8\u3001\u51c6\u786e\u8bb0\u5f55\u201d\u7684\u7279\u70b9\uff0c\u4f46\u662f\uff0c\u8fd9\u4e2a\u663e\u7136\u662f\u5c5e\u4e8e\u8f85\u52a9\u9500\u552e\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5b9e\u9645\u53ea\u8981\u4eae\u51fa\u540d\u5b57\u5c31\u5df2\u7ecf\u6709\u4e00\u534a\u6ee1\u8db3\u7684\u54c1\u724c\u5e7f\u544a\u8981\u6c42\uff0c\u5927\u6982\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4e88\u62d2\u7edd\uff0c\u56e0\u4e3a\u5f97\u5230\u5e7f\u544a\u8d39\u7684\u673a\u4f1a\u6bd4CPC\u8fd8\u8981\u6e3a\u832b\u3002<\/p>\n

\u4ec0\u4e48\u662fCPP\u5e7f\u544a\uff1f<\/strong><\/p>\n

CPP\uff08Cost Per Purchase\uff09 \u6bcf\u8d2d\u4e70\u6210\u672c<\/p>\n

\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\u5e76\u8fdb\u884c\u5728\u7ebf\u4ea4\u6613\u540e\uff0c\u624d\u6309\u9500\u552e\u7b14\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>\n

\u65e0\u8bba\u662fCPA\u8fd8\u662fCPP\uff0c\u5e7f\u544a\u4e3b\u90fd\u8981\u6c42\u53d1\u751f\u76ee\u6807\u6d88\u8d39\u8005\u7684\u201c\u70b9\u51fb\u201d\uff0c\u751a\u81f3\u8fdb\u4e00\u6b65\u5f62\u6210\u8d2d\u4e70\uff0c\u624d\u4e88\u4ed8\u8d39\uff1aCPM\u5219\u53ea\u8981\u6c42\u53d1\u751f\u201c\u76ee\u51fb\u201d\uff08\u6216\u79f0\u201c\u5c55\u9732\u201d\u3001\u201c\u5370\u8c61\u201d\uff09\uff0c\u5c31\u4ea7\u751f\u5e7f\u544a\u4ed8\u8d39\u3002<\/p>\n

\u4ec0\u4e48\u662fPPC\u5e7f\u544a\uff1f<\/strong><\/p>\n

\u6839\u636e\u70b9\u51fb\u5e7f\u544a\u6216\u8005\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\u7684\u7528\u6237\u6570\u91cf\u6765\u4ed8\u8d39\u7684\u4e00\u79cd\u7f51\u7edc\u5e7f\u544a\u5b9a\u4ef7\u6a21\u5f0f\u3002<\/p>\n

\u4ec0\u4e48\u662fPPL\u5e7f\u544a\uff1f<\/strong><\/p>\n

\u6839\u636e\u6bcf\u6b21\u901a\u8fc7\u7f51\u7edc\u5e7f\u544a\u4ea7\u751f\u7684\u5f15\u5bfc\u4ed8\u8d39\u7684\u5b9a\u4ef7\u6a21\u5f0f\u3002<\/p>\n

\u4ec0\u4e48\u662fPPS\u5e7f\u544a\uff1f<\/strong><\/p>\n

\u6839\u636e\u7f51\u7edc\u5e7f\u544a\u6240\u4ea7\u751f\u7684\u76f4\u63a5\u9500\u552e\u6570\u91cf\u800c\u4ed8\u8d39\u7684\u4e00\u79cd\u5b9a\u4ef7\u6a21\u5f0f
\n
\n\u4ec0\u4e48\u662f\u5305\u6708\u5e7f\u544a\uff1f<\/strong><\/p>\n

\u5f88\u591a\u56fd\u5185\u7684\u7f51\u7ad9\u662f\u6309\u7167\u201c\u4e00\u4e2a\u6708\u591a\u5c11\u94b1\u201d\u8fd9\u79cd\u56fa\u5b9a\u6536\u8d39\u6a21\u5f0f\u6765\u6536\u8d39\u7684\uff0c\u8fd9\u5bf9\u5ba2\u6237\u548c\u7f51\u7ad9\u90fd\u4e0d\u516c\u5e73\uff0c\u65e0\u6cd5\u4fdd\u969c\u5e7f\u544a\u5ba2\u6237\u7684\u5229\u76ca\u3002\u867d\u7136\u56fd\u9645\u4e0a\u4e00\u822c\u901a\u7528\u7684\u7f51\u7edc\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u662fCPM\uff08\u5343\u4eba\u5370\u8c61\u6210\u672c\uff09\u548cCPC\uff08\u5343\u4eba\u70b9\u51fb\u6210\u672c\uff09\uff0c\u4f46\u5728\u6211\u56fd\uff0c\u4e00\u4e2a\u65f6\u671f\u4ee5\u6765\u7684\u7f51\u7edc\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u59cb\u7ec8\u542b\u7cca\u4e0d\u6e05\uff0c\u7f51\u7edc\u5e7f\u544a\u5546\u4eec\u5404\u81ea\u4e3a\u653f\uff0c\u6709\u7684\u4f7f\u7528 CPM\u548cCPC\u8ba1\u8d39\uff0c\u6709\u7684\u5e72\u8106\u91c7\u7528\u5305\u6708\u7684\u5f62\u5f0f\uff0c\u4e0d\u7ba1\u6548\u679c\u597d\u574f\uff0c\u4e0d\u7ba1\u8bbf\u95ee\u91cf\u6709\u591a\u5c11\uff0c\u4e00\u5f8b\u4e00\u4e2a\u4ef7\u3002\u5c3d\u7ba1\u73b0\u5728\u5f88\u591a\u5927\u7684\u7ad9\u70b9\u591a\u5df2\u91c7\u7528CPM\u548cCPC\u8ba1\u8d39\uff0c\u4f46\u5f88\u591a\u4e2d\u5c0f\u7ad9\u70b9\u4f9d\u7136\u4f7f\u7528\u5305\u6708\u5236\u3002<\/p>\n

\u603b\u4e4b\uff0c\u7f51\u7edc\u5e7f\u544a\u672c\u8eab\u56fa\u7136\u6709\u81ea\u5df1\u7684\u7279\u70b9\uff0c\u4f46\u662f\u73a9\u5f04\u4e00\u4e9b\u82b1\u54e8\u540d\u8bcd\u89e3\u51b3\u4e0d\u4e86\u5b9e\u9645\u95ee\u9898\uff0c\u4e00\u4e2a\u7f51\u7ad9\u8981\u5177\u5907\u6709\u5e7f\u544a\u4ef7\u503c\uff0c\u90fd\u662f\u6709\u7740\u4e00\u5b9a\u7684\u53d1\u5c55\u5386\u53f2\uff0c\u90a3\u4e48\uff0c\u5728\u76ee\u6807\u5e02\u573a\u51b3\u7b56\u4ee5\u540e\u6311\u9009\u4e0d\u540c\u7684\u5185\u5bb9\u7f51\u7ad9\uff0c\u8fdb\u800c\u8003\u5bdf\u5176\u5386\u53f2\u6d41\u91cf\u8fdb\u884c\u4f30\u7b97\uff0c\u8fd9\u6837\uff0c\u5c31\u53ef\u4ee5\u6982\u7b97\u5e7f\u544a\u5728\u4e00\u5b9a\u671f\u9650\u5185\u7684\u4ef7\u683c\uff0c\u5728\u8fd9\u4e2a\u57fa\u7840\u4e0a\uff0c\u6216\u8005\u6839\u636e\u4e0d\u540c\u6027\u8d28\u5e7f\u544a\uff0c\u53ef\u4ee5\u628a CPC\u3001CPR\u3001CPA\u8fd9\u4e9b\u4e1c\u897f\u5f53\u4f5c\u4e3a\u52a0\u6743\uff0c\u5982\u6b64\u800c\u5df2\u3002<\/p>\n

\u76f8\u6bd4\u800c\u8a00\uff0cCPM\u548c\u5305\u6708\u65b9\u5f0f\u5bf9\u7f51\u7ad9\u6709\u5229\uff0c\u800cCPC\u3001CPA\u3001CPR\u3001CPP\u6216PFP\u5219\u5bf9\u5e7f\u544a\u4e3b\u6709\u5229\u3002\u76ee\u524d\u6bd4\u8f83\u6d41\u884c\u7684\u8ba1\u4ef7\u65b9\u5f0f\u662fCPM\u548cCPC\uff0c\u6700\u4e3a\u6d41\u884c\u7684\u5219\u4e3aCPM\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e00\u4e2a\u7f51\u7edc\u5a92\u4f53\uff08\u7f51\u7ad9\uff09\u4f1a\u5305\u542b\u6709\u6570\u5341\u4e2a\u751a\u81f3\u6210\u5343\u4e0a\u4e07\u4e2a\u9875\u9762\uff0c\u7ad9\u70b9\u4e3a\u83b7\u5f97\u751f\u5b58\uff0c\u4e00\u822c\u90fd\u9700\u8981\u5728\u7ad9\u70b9\u6295\u653e\u7f51\u7edc\u5e7f\u544a\u3002\u7f51\u7edc\u5e7f\u544a\u6240\u6295\u653e\u7684\u4f4d\u7f6e\u548c\u4ef7\u683c\u5c31\u7275\u6d89\u5230\u7279\u5b9a\u7684\u9875\u9762\u4ee5\u53ca\u6d4f\u89c8\u4eba\u6570\u7684\u591a\u5be1\u3002\u8fd9\u597d\u6bd4\u5e73\u9762\u5a92\u4f53\uff08\u5982\u62a5\u7eb8\uff09\u7684\u201c\u7248\u4f4d\u201d\u3001\u201c\u53d1\u884c\u91cf\u201d\uff0c\u6216\u8005\u7535\u6ce2\u5a92\u4f53\uff08\u5982\u7535\u89c6\uff09\u7684\u201c\u65f6\u6bb5\u201d\u3001\u201c\u6536\u89c6\u7387\u201d\u7684\u6982\u5ff5\u3002 \u4ec0\u4e48\u662fCPL\u5e7f\u544a\uff1f CPL\uff08Cost Per Leads\uff09\uff1a\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u591a\u5c11\u6765\u6536\u8d39\uff1b \u5373\u6bcf\u6b21\u901a\u8fc7\u7279\u5b9a\u94fe\u63a5\uff0c\u6ce8\u518c\u6210\u529f\u540e\u4ed8\u8d39\u7684\u4e00\u4e2a\u5e38\u89c1\u5e7f\u544a\u6a21\u5f0f\u3002\u8fd9\u662f\u6211\u4eec\u901a\u5e38\u79f0\u8c13\u7684\u5f15\u5bfc\u6ce8\u518c\uff0c\u6bd4\u5982\u201c\u4e9a\u6d32\u4ea4\u53cb\u201d \u4ec0\u4e48\u662fCPC\u5e7f\u544a\uff1f CPC\uff08Cost Per Click\uff1bCost Per Thousand Click-Through\uff09 \u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528\u3002 \u4ee5\u6bcf\u70b9\u51fb\u4e00\u6b21\u8ba1\u8d39\u3002\u8fd9\u6837\u7684\u65b9\u6cd5\u52a0\u4e0a\u70b9\u51fb\u7387\u9650\u5236\u53ef\u4ee5\u52a0\u5f3a\u4f5c\u5f0a\u7684\u96be\u5ea6\uff0c\u800c\u4e14\u662f\u5ba3\u4f20\u7f51\u7ad9\u7ad9\u70b9\u7684\u6700\u4f18\u65b9\u5f0f\u3002 \u4f46\u662f\uff0c\u6b64\u7c7b\u65b9\u6cd5\u5c31\u6709\u4e0d\u5c11\u7ecf\u8425\u5e7f\u544a\u7684\u7f51\u7ad9\u89c9\u5f97\u4e0d\u516c\u5e73\uff0c\u6bd4\u5982\uff0c\u867d\u7136\u6d4f\u89c8\u8005\u6ca1\u6709\u70b9\u51fb\uff0c\u4f46\u662f\u4ed6\u5df2\u7ecf\u770b\u5230\u4e86\u5e7f\u544a\uff0c\u5bf9\u4e8e\u8fd9\u4e9b\u770b\u5230\u5e7f\u544a\u5374\u6ca1\u6709\u70b9\u51fb\u7684\u6d41\u91cf\u6765\u8bf4\uff0c\u7f51\u7ad9\u6210\u4e86\u767d\u5fd9\u6d3b\u3002\u6709\u5f88\u591a\u7f51\u7ad9\u4e0d\u613f\u610f\u505a\u8fd9\u6837\u7684\u5e7f\u544a\uff0c\u636e\u8bf4\uff0c\u662f\u56e0\u4e3a\u4f20\u7edf\u5a92\u4f53\u4ece\u6765\u90fd\u6ca1\u6709\u8fd9\u6837\u5e72\u8fc7\u3002 \u76ee\u524dGoogle Adsense\u5c31\u91c7\u7528\u6b64\u65b9\u5f0f\u3002 \u4ec0\u4e48\u662fCPM\u5e7f\u544a\uff1f CPM\uff08Cost Per Mille\uff0c\u6216\u8005Cost Per Thousand\uff1bCost Per Impressions\uff09 \u6bcf\u5343\u6b21\u5370\u8c61\u8d39\u7528\u3002\u5e7f\u544a\u6761\u6bcf\u663e\u793a1000\u6b21\uff08\u5370\u8c61\uff09\u7684\u8d39\u7528\u3002 \u7f51\u4e0a\u5e7f\u544a\u6536\u8d39\u6700\u79d1\u5b66\u7684\u529e\u6cd5\u662f\u6309\u7167\u6709\u591a\u5c11\u4eba\u770b\u5230\u4f60\u7684\u5e7f\u544a\u6765\u6536\u8d39\u3002\u6309\u8bbf\u95ee\u4eba\u6b21\u6536\u8d39\u5df2\u7ecf\u6210\u4e3a\u7f51\u7edc\u5e7f\u544a\u7684\u60ef\u4f8b\u3002CPM\uff08\u5343\u4eba\u6210\u672c\uff09\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u542c\u5230\u6216\u8005\u770b\u5230\u67d0\u5e7f\u544a\u7684\u6bcf\u4e00\u4eba\u5e73\u5747\u5206\u62c5\u5230\u591a\u5c11\u5e7f\u544a\u6210\u672c\u3002\u4f20\u7edf\u5a92\u4ecb\u591a\u91c7\u7528\u8fd9\u79cd\u8ba1\u4ef7\u65b9\u5f0f\u3002\u5728\u7f51\u4e0a\u5e7f\u544a\uff0cCPM\u53d6\u51b3\u4e8e\u201c\u5370\u8c61\u201d\u5c3a\u5ea6\uff0c\u901a\u5e38\u7406\u89e3\u4e3a\u4e00\u4e2a\u4eba\u7684\u773c\u775b\u5728\u4e00\u6bb5\u56fa\u5b9a\u7684\u65f6\u95f4\u5185\u6ce8\u89c6\u4e00\u4e2a\u5e7f\u544a\u7684\u6b21\u6570\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u5e7f\u544a\u6a2a\u5e45\u7684\u5355\u4ef7\u662f1\u5143\/CPM\u7684\u8bdd\uff0c\u610f\u5473\u7740\u6bcf\u4e00\u5343\u4e2a\u4eba\u6b21\u770b\u5230\u8fd9\u4e2aBanner\u7684\u8bdd\u5c31\u65361\u5143\uff0c\u5982\u6b64\u7c7b\u63a8\uff0c10\uff0c000\u4eba\u6b21\u8bbf\u95ee\u7684\u4e3b\u9875\u5c31\u662f10\u5143\u3002 \u81f3\u4e8e\u6bcfCPM\u7684\u6536\u8d39\u7a76\u7adf\u662f\u591a\u5c11\uff0c\u8981\u6839\u636e\u4ee5\u4e3b\u9875\u7684\u70ed\u95e8\u7a0b\u5ea6\uff08\u5373\u6d4f\u89c8\u4eba\u6570\uff09\u5212\u5206\u4ef7\u683c\u7b49\u7ea7\uff0c\u91c7\u53d6\u56fa\u5b9a\u8d39\u7387\u3002\u56fd\u9645\u60ef\u4f8b\u662f\u6bcfCPM\u6536\u8d39\u4ece5\u7f8e\u5143\u81f3200\u7f8e\u5143\u4e0d\u7b49\u3002 \u4ec0\u4e48\u662fCPS\u5e7f\u544a\uff1f CPS\uff08Cost Per Sales\uff09\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u3002 \u5373\u6839\u636e\u6bcf\u4e2a\u8ba2\u5355\/\u6bcf\u6b21\u4ea4\u6613\u6765\u6536\u8d39\u7684\u65b9\u5f0f\u3002\u7528\u6237\u6bcf\u6210\u529f\u8fbe\u6210\u4e00\u7b14\u4ea4\u6613\uff0c\u7f51\u7ad9\u4e3b\u53ef\u83b7\u5f97\u4f63\u91d1\u3002 \u4ec0\u4e48\u662fCPA\u5e7f\u544a\uff1f CPA\uff08Cost Per Action\uff09 \u6bcf\u884c\u52a8\u6210\u672c CPA\u8ba1\u4ef7\u65b9\u5f0f\u662f\u6307\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295\u653e\u91cf\u3002CPA\u7684\u8ba1\u4ef7\u65b9\u5f0f\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\u6709\u4e00\u5b9a\u7684\u98ce\u9669\uff0c\u4f46\u82e5\u5e7f\u544a\u6295\u653e\u6210\u529f\uff0c\u5176\u6536\u76ca\u4e5f\u6bd4CPM\u7684\u8ba1\u4ef7\u65b9\u5f0f\u8981\u5927\u5f97\u591a\u3002\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5f53\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\uff0c\u94fe\u63a5\u5e7f\u544a\u4e3b\u7f51\u9875\u540e\uff0c\u624d\u6309\u70b9\u51fb\u6b21\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002 \u4ec0\u4e48\u662fCPR\u5e7f\u544a\uff1f CPR\uff08Cost Per Response\uff09 \u6bcf\u56de\u5e94\u6210\u672c 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