{"id":1020,"date":"2009-05-13T20:52:39","date_gmt":"2009-05-13T12:52:39","guid":{"rendered":"https:\/\/www.wopus.org\/?p=1020"},"modified":"2009-05-13T20:52:39","modified_gmt":"2009-05-13T12:52:39","slug":"google-%e6%ad%a3%e5%bc%8f%e5%8f%91%e5%b8%83%e6%96%b0%e6%90%9c%e7%b4%a2%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/wopus.org\/?p=1020","title":{"rendered":"Google \u6b63\u5f0f\u53d1\u5e03\u65b0\u641c\u7d22\u529f\u80fd"},"content":{"rendered":"<p>Google Searchology \u5927\u4f1a\u8fd8\u5728\u8fdb\u884c\uff0c\u73b0\u5728\u5df2\u7ecf\u5230\u4e86\u63d0\u95ee\u73af\u8282\u3002\u5927\u4f1a\u4ecb\u7ecd\u4e86\u4e09\u4e2a\u65b0\u7684\u641c\u7d22\u529f\u80fd\uff0c\u641c\u7d22\u9009\u9879\u3001\u5bcc\u6458\u8981\u548c Google Squared\uff0c\u548c\u7b14\u8005\u4e4b\u524d\u7684\u7206\u6599\u5b8c\u5168\u4e00\u81f4\u3002\u641c\u7d22\u6280\u672f\u5927\u4f1a\u7684\u89c6\u9891\uff0c\u5e7b\u706f\u7247\u7b49\u5185\u5bb9\u5e94\u8be5\u90fd\u4f1a\u63d0\u4f9b\u4e0b\u8f7d\uff0c<a href=\"http:\/\/searchengineland.com\/live-blogging-google-searchology-19032\" target=\"_blank\">Search Engine Land<\/a> \u6709\u975e\u5e38\u8be6\u7ec6\u7684\u8bb0\u5f55\u3002\u4e0b\u9762\u662f\u7b14\u8005\u4e4b\u524d\u5f97\u5230\u7684\u6750\u6599\uff08\u539f\u6587\u662f\u82f1\u6587\uff09\uff0c\u73b0\u5728\u5e94\u8be5\u53ef\u4ee5\u516c\u5f00\u4e86\uff1a<\/p>\n<p><strong>\u641c\u7d22\u6280\u672f\u5927\u4f1a\u901a\u544a<\/strong><\/p>\n<p>\u4eca\u5929\uff0c\u6211\u4eec\u5728\u8fd9\u91cc\u4e3e\u884c\u641c\u7d22\u6280\u672f\uff08Searchology\uff09\u5927\u4f1a\uff0c\u6211\u4eec\u5c06\u5411\u5927\u5bb6\u4ecb\u7ecd Google \u6700\u8fd1\u7684\u641c\u7d22\u6280\u672f\u521b\u65b0\u5e76\u4e14\u53d1\u5e03\u4e00\u4e0b\u4e00\u4e9b\u65b0\u529f\u80fd\uff1a<\/p>\n<p>\u641c\u7d22\u9009\u9879\uff08Search options\uff09\u7528\u6237\u5c06\u53ef\u4ee5\u5728\u641c\u7d22\u7ed3\u679c\u9875\u770b\u5230\u8be5\u529f\u80fd\uff0c\u8fd9\u4e2a\u9009\u9879\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u66f4\u597d\u7684\u7ec6\u5206\u641c\u7d22\u7ed3\u679c\u5e76\u4e14\u66f4\u5feb\u7684\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u5bcc\u6458\u8981\uff08Rich snippets\uff09\u539f\u5148\u5728\u641c\u7d22\u7ed3\u679c\u6761\u76ee\u4e0b\u65b9\u90fd\u4f1a\u6709\u6458\u8981\uff08snippets\uff09\u663e\u793a\uff0c\u73b0\u5728\u8fd9\u4e9b\u6458\u8981\u7684\u663e\u793a\u5c06\u5f97\u5230\u8fdb\u4e00\u6b65\u52a0\u5f3a\u3002\u7528\u6237\u53ef\u4ee5\u770b\u5230\u7f51\u7ad9\u4e3b\u4e3a\u7f51\u7ad9\u51c6\u5907\u7684\u6570 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Mayer<\/strong><\/p>\n<p>\u4eca\u5929\u6211\u4eec\u4e3e\u529e\u7b2c\u4e8c\u5c4a\u641c\u7d22\u6280\u672f\u5927\u4f1a\u7684\u76ee\u7684\u662f\u8ba9\u6211\u4eec\u7684\u7528\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u5ba2\u6237\u4e86\u89e3\u4e00\u4e0b\u6211\u4eec\u5728\u641c\u7d22\u65b9\u9762\u6240\u589e\u52a0\u7684\u4e00\u4e9b\u65b0\u529f\u80fd\u3002\u6211\u4eec\u9996\u5c4a\u641c\u7d22\u6280\u672f\u5927\u4f1a\u4e3e\u529e\u4e8e\u4e24\u5e74 \u524d\uff0c\u5f53\u65f6\u53d1\u5e03\u4e86\u6574\u5408\u641c\u7d22\uff08Universal Search\uff09\uff0c\u5373\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u540c\u65f6\u663e\u793a\u9664\u6587\u5b57\u4e4b\u5916\u7684\u5185\u5bb9\uff08\u56fe\u7247\u3001\u89c6\u9891\u3001\u56fe\u4e66\u7b49\uff09\u3002\u6574\u5408\u641c\u7d22\u53d1\u5c55\u5230\u73b0\u5728\u5df2\u7ecf\u6709\u4e86\u5f88\u5927\u7684\u8fdb\u5c55\uff0c\u4e0d\u4ec5\u589e\u52a0\u4e86\u663e\u793a\u7684\u5185\u5bb9\u7c7b\u578b\uff0c\u8fd8 \u8fdb\u5165\u4e86\u65b0\u7684\u56fd\u5bb6\uff0c\u5e76\u4e14\u73b0\u5728\u6574\u5408\u641c\u7d22\u7684\u89e6\u53d1\u7387\u662f\u4e24\u5e74\u524d\u521a\u53d1\u5e03\u65f6\u7684\u4e09\u500d\u3002<\/p>\n<p>\u4f46\u662f\u968f\u7740\u4eba\u4eec\u5bf9\u641c\u7d22\u8d8a\u6765\u8d8a\u719f\u7ec3\uff0c\u4ed6\u4eec\u5e0c\u671b Google \u80fd\u5e2e\u52a9\u89e3\u51b3\u66f4\u590d\u6742\u7684\u95ee\u9898\u3002\u4e3a\u4e86\u80fd\u5728\u641c\u7d22\u754c\u4fdd\u6301\u9886\u5148\uff0c\u6211\u4eec\u82b1\u4e86\u5f88\u957f\u65f6\u95f4\u6765\u641e\u6e05\u695a\u6211\u4eec\u80fd\u901a\u8fc7\u4ec0\u4e48\u65b9\u6cd5\u6765\u4e86\u89e3\u4e92\u8054\u7f51\u4e0a\u7684\u4fe1\u606f\u5e76\u4e14\u5f53\u7528\u6237\u641c\u7d22\u7684\u65f6\u5019\u80fd\u5c3d\u5feb\u7684\u5448\u73b0\u7ed9 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options\uff09\uff0c\u8fd9\u662f\u4e00\u4e2a\u5e2e\u52a9\u7528\u6237\u8c03\u6574\u641c\u7d22\u7ed3\u679c\u7684\u5de5\u5177\uff0c\u5e76\u4e14\u8fd8\u63d0\u4f9b\u4e0d\u540c\u7684\u89c6\u56fe\u6a21\u5f0f\u5e2e\u52a9\u7528\u6237\u66f4\u5feb\u6377\u65b9\u4fbf\u7684\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u3002\u7b80\u8a00\u4e4b\uff0c\u641c\u7d22\u9009\u9879\u89e3\u51b3\u4e86\u4e00\u4e2a\u607c\u4eba\u7684\u95ee\u9898\uff1a\u6211\u8be5\u7528\u54ea\u4e2a\u5173\u952e\u8bcd\u8fdb\u884c\u641c\u7d22\uff1f<\/p>\n<p>\u5047\u8bbe\u4f60\u60f3\u627e\u4e00\u4e2a\u8ba8\u8bba\u67d0\u79cd\u4ea7\u54c1\u7684\u8bba\u575b\uff0c\u4f46\u662f\u4f60\u5bf9\u6700\u8fd1\u7684\u8ba8\u8bba\u5c24\u5176\u611f\u5174\u8da3\u3002\u8fd9\u65f6\u5019\u4f60\u5f88\u96be\u627e\u5230\u5408\u9002\u7684\u5173\u952e\u8bcd\uff0c\u4f46\u662f\u6709\u4e86\u641c\u7d22\u9009\u9879\u4e4b\u540e\uff0c\u4f60\u53ef\u4ee5\u641c\u7d22\u4e00\u4e2a\u4ea7\u54c1\u7684\u540d 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\u7684\u4ea7\u54c1\u6f14\u793a\uff0c\u4f46\u662f\u76ee\u524d\u8fd8\u6ca1\u770b\u5230\uff0c\u6211\u5c31\u4ee5\u641c\u7d22\u9009\u9879\u7684\u89c6\u9891\u4ee3\u66ff\u4e86<\/em><\/p>\n<p>\u6211\u4eec\u89c9\u5f97\u641c\u7d22\u9009\u9879\u7684\u63a7\u5236\u53f0\u7ed9\u4e86\u7528\u6237\u548c Google \u641c\u7d22\u4e92\u52a8\u7684\u65b9\u6cd5\uff0c\u5e76\u4e14\u6211\u4eec\u5c06\u6765\u8fd8\u4f1a\u5728\u6b64\u57fa\u7840\u4e0a\u589e\u52a0\u66f4\u591a\u521b\u65b0\u5b9e\u7528\u7684\u529f\u80fd\u3002<\/p>\n<p>Google \u5728\u53e6\u4e00\u4e2a\u5177\u6709\u6311\u6218\u6027\u7684\u95ee\u9898\u4e0a\u4e5f\u4e0b\u4e86\u5f88\u5927\u7684\u529f\u592b\uff0c\u90a3\u5c31\u662f\u8ba9\u7528\u6237\u66f4\u597d\u7684\u7406\u89e3\u641c\u7d22\u7ed3\u679c\u3002\u5f53\u4f60\u770b\u5230\u641c\u7d22\u7ed3\u679c\u6761\u76ee\u7684\u65f6\u5019\uff0c\u4f60\u662f\u600e\u4e48\u6837\u51b3\u5b9a\u70b9\u51fb\u90a3\u4e2a\u94fe\u63a5\u7684\u5462\uff1f\u6216\u8005\uff0c\u6211\u4eec\u80fd\u901a\u8fc7\u4ec0\u4e48\u65b9\u6cd5\u5e2e\u4f60\u505a\u51fa\u6b63\u786e\u7684\u70b9\u51fb\uff1f<\/p>\n<p>\u6211\u4eec\u901a\u5e38\u628a\u641c\u7d22\u7ed3\u679c\u6761\u76ee\u4e0b\u65b9\u7684\u4fe1\u606f\u79f0\u4e3a\u201c\u6458\u8981\uff08snippet\uff09\u201d\uff0c\u4eca\u5929\u6211\u4eec\u53d1\u5e03\u7684\u53e6\u4e00\u4e2a\u529f\u80fd\u5c31\u662f\u8ba9\u8fd9\u4e9b\u6458\u8981\u663e\u5f97\u66f4\u52a0\u4e30\u5bcc\u3002\u8fd9\u4e9b\u5bcc\u6458\u8981\u6bd4\u7eaf\u6587\u5b57\u80fd\u66f4 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